Skip to main content

Editorial policy

We aim to publish clear, factual, and useful investing content that helps Australian readers understand ETFs, shares, and portfolio decisions.

Reporting principles

  • Use plain language and accurate fund or company names.
  • Distinguish clearly between factual reporting, educational explanation, and editorial analysis.
  • Avoid misleading labels or risk descriptions.
  • Link to relevant source pages, fund pages, or company pages where helpful.

AI-assisted content

We may use AI-assisted workflows for drafting, summarisation, or content structuring. Published articles should still be reviewed before release. When AI materially contributes to a story or guide, we disclose that on the article page.

Financial advice boundary

Articles are general in nature and should not be treated as personal advice. Product suitability depends on each reader’s objectives, financial situation, and needs.